Emico are working with CBS Outdoor to prepare detailed designs for phase 1 of the XTP installation that is to be rolled out. Cross track projection (XTP) advertising is a new technology that allows moving advertising messages to be digitally projected onto the wall opposite the platforms in high definition

The XTP's are currently being undergoing a test run at Euston Station. Once complete, and provided the conclusions are satisfactory, the new technology will be rolled out across 24 major LU stations with 150 units to be installed from early 2008.

February 2007 - November 2007
£678,000.00